Started in 2017 as a vision of MFISD Superintendent Dr. Chris Allen. Executive Director Pam Parkman and her staff nurture community partnerships, manage a teacher grant program, and grow numerous scholarships offered to MFISD students. Victory Media Marketing Marketing was hired to achieve the following.
Objectives:
- Optimize Online User Experience by stakeholder
- Develop an on-going content plan organized by programs and events
- Upgrade individual program branding, logos, document styles
- Re-image and reorganize website, marblefallsef.org
The plan devised and implemented by VMM in consultation with MFEF includes:
Marketing & Advertising
Developed and organized content plan by stakeholder
- Parents – Support & Educate
- Students – Support & Educate + Apply
- Teacher – Support & Apply + Donate
- Community – Educate & Donate
Developed Social Media Strategy
- Developed a social posting strategy for MFEF overall and specifically for the new College and Career Program. Discussed best practices and determined which social platforms to
create profiles
Training focused on creating a manageable posting and sharing scheduled to meet marketing goals
- Advised regarding posting software and importance of optimizing for each platform, i.e.,
- Instagram being image heavy and twitter with restricted characters in each post
Managed and advised on advertising campaign
- First community fundraiser effort – Wine, Women, and Shoes
- Bartered available space in local media as donation for ticket sales and follow-up thank you marketing
- Organized print, online, and radio messaging
Branding
- Created style book for more cohesive branding
- Designed brochures for Student Scholarships for parents/students at scholarship events
- Designed individual program packets branded for an overall design cohesion
Web Development
- Reorganized and upgraded website to optimize user experience
- Refined existing content
- Created new pages to showcase new and expanding programs, College and Career Advising program
- Reorganized student and parent resources
- Added a community partner path to illustrate partnership benefits
- Developed an intuitive donation pat